@prefix this: <https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o> .
@prefix sub: <https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/> .
@prefix schema: <https://schema.org/> .
@prefix np: <http://www.nanopub.org/nschema#> .
@prefix dct: <http://purl.org/dc/terms/> .
@prefix pav: <http://purl.org/pav/> .
@prefix nt: <https://w3id.org/np/o/ntemplate/> .
@prefix npx: <http://purl.org/nanopub/x/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix prov: <http://www.w3.org/ns/prov#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .

sub:Head {
  this: a np:Nanopublication;
    np:hasAssertion sub:assertion;
    np:hasProvenance sub:provenance;
    np:hasPublicationInfo sub:pubinfo .
}

sub:assertion {
  sub:taxonomy-to-strategy a wd:Q604733;
    dct:description "<span><p>In modern eCommerce, product discoverability remains one of the most critical — and often underestimated — drivers of customer experience. This presentation explores how taxonomy and semantic structures can be transformed from a backend necessity into a strategic enabler of findability and scalability.</p><p>Using zooplus as a case study, the talk begins with a legacy landscape characterized by fragmented taxonomies, inconsistent product classification, duplicated and ambiguous categories, and a heavily manual attribute assignment process. These limitations not only reduced operational efficiency but also created friction in navigation and filtering, ultimately impacting the customer experience.</p><p>The session then walks through the transition toward a unified taxonomy, introducing standardized classification layers such as “animal product type” to create clearer and more consistent product grouping across categories. In parallel, facet and filter structures are re-engineered to better reflect how customers search and navigate, improving attribute consistency, reducing ambiguity, and enabling more intuitive discovery paths.</p><p>Beyond immediate improvements, the initiative also focuses on preparing the taxonomy for the next generation of commerce. By strengthening semantic foundations, the model is designed to support AI-driven and agentic commerce scenarios, where structured, high-quality data becomes essential for powering intelligent recommendations, conversational interfaces, and automated decision-making.</p><p>The presentation will highlight how semantic thinking can effectively bridge the gap between complex data systems and real user behaviour, and how a well-designed unified taxonomy can significantly improve both customer experience and operational scalability.</p></span>";
    dct:isPartOf <https://w3id.org/spaces/semantic-data-europe/2026>;
    pav:authoredBy sub:danila-arminio, sub:michal-kubin;
    rdfs:label "Taxonomy to Strategy";
    rdfs:seeAlso <https://henrystewartconferences.com/session/events-semantic-data-europe-2026-hear-zooplus>;
    wd:P823 sub:danila-arminio, sub:michal-kubin;
    schema:endDate "2026-06-25T10:10:00+01:00"^^xsd:dateTime;
    schema:location "Convene 155 Bishopsgate";
    schema:startDate "2026-06-25T09:40:00+01:00"^^xsd:dateTime .
}

sub:provenance {
  sub:assertion prov:wasAttributedTo <https://orcid.org/0000-0001-8492-0354>;
    prov:wasDerivedFrom <https://henrystewartconferences.com/events/semantic-data-europe-2026/agenda/day-1> .
}

sub:pubinfo {
  <https://orcid.org/0000-0001-8492-0354> foaf:name "Ashley Caselli" .
  
  this: dct:created "2026-09-16T13:59:54Z"^^xsd:dateTime;
    dct:creator <https://orcid.org/0000-0001-8492-0354>;
    dct:license <https://creativecommons.org/licenses/by/4.0/>;
    npx:introduces sub:taxonomy-to-strategy;
    rdfs:label "Presentation: Taxonomy to Strategy";
    nt:wasCreatedFromProvenanceTemplate <http://purl.org/np/RAefFjYMSnydcZtTqdT8TG8rJeJa76ryG7h10VHQiWKgY>;
    nt:wasCreatedFromPubinfoTemplate <https://w3id.org/np/RA-N4_kFxcruvBTlo1yJv29E4SLOXsx5KO_th69PprMrA>,
      <https://w3id.org/np/RACJ58Gvyn91LqCKIO9zu1eijDQIeEff28iyDrJgjSJF8>, <https://w3id.org/np/RARJj78P72NR5edKOnu_f4ePE9NYYuW2m2pM-fEoobMBk>,
      <https://w3id.org/np/RAYrlN4s93vVe9LGI-gmPLTb-QZGHKd0mxx8VxJ3XVhuw>;
    nt:wasCreatedFromTemplate <https://w3id.org/np/RAnXwqhtOJ1lxMw8dQVDKOmQSBJynhJR-agg4iyzTJDj8> .
  
  sub:danila-arminio foaf:name "Danila Arminio" .
  
  sub:michal-kubin foaf:name "Michal Kubin" .
  
  sub:sig npx:hasAlgorithm "RSA";
    npx:hasPublicKey "MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEA+i9DV8ynzO944pYkYsDwtlqJHuk+b7FQt6Bb4TIQSDX3jGUURn6WpaNwESHmgMLWSydaH5XlabMzuqpPL4iyB+IAzvwIxdJBLhe39EQMu2j+FZ/5d/xu/gO3nZw2KoEvJ7cJisabuI05OylIRSJ+OG5CmzFxnjojUEJeCFi1njY1InhXrb0yHud9b1ifzweoN6YYOBecKs1gTOaT2bf+t4Wgzg3M0PmRVZ4F0OALsnh4T5+x7kFtiPcDKNpORi585JjKCZ4kczIF6oUKcwgC0kmIY97jtLqSLcXRkxHx5CDI6qz4XlRFs1ZbCUdSlzjdPZAkaBcNem1gIhWzkHkEnQIDAQAB";
    npx:hasSignature "+DVt/+1KW+J9uzi8DLR68Tp/NCVRsnu4fNsNIXpBU/ysjcq/N36cMIxI+jsq+ixW7VjP3nCoKgbwC1KnW21grnlefICFamOcDdhhZJRGDVXiysO2T+ssnAWDW22Is4kPZJ2TV1qFC7gW4vGljb5e2RJ4PreJGkatnES0fz/1Wd0JtoM/f5OCPa3TG7EmtonT2nPLXz09kYOUK0LaafoaJQ2exQCC+galKcjpTYquEVKeNovJvvx8wPWexwT6bvpOgcaXB208SGTSaisymz96HeDcXLEmtuU0yucfZ/HqXbs6Bp9jilSBhcFrp/SN1KD0n5wEHws/P84jCfYG8Dw3GA==";
    npx:hasSignatureTarget this:;
    npx:signedBy <https://orcid.org/0000-0001-8492-0354> .
}