https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/Head https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o http://www.nanopub.org/nschema#hasAssertion https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/assertion https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o http://www.nanopub.org/nschema#hasProvenance https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/provenance https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o http://www.nanopub.org/nschema#hasPublicationInfo https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/pubinfo https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o http://www.w3.org/1999/02/22-rdf-syntax-ns#type http://www.nanopub.org/nschema#Nanopublication https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/assertion https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/taxonomy-to-strategy http://purl.org/dc/terms/description <span><p>In modern eCommerce, product discoverability remains one of the most critical — and often underestimated — drivers of customer experience. This presentation explores how taxonomy and semantic structures can be transformed from a backend necessity into a strategic enabler of findability and scalability.</p><p>Using zooplus as a case study, the talk begins with a legacy landscape characterized by fragmented taxonomies, inconsistent product classification, duplicated and ambiguous categories, and a heavily manual attribute assignment process. These limitations not only reduced operational efficiency but also created friction in navigation and filtering, ultimately impacting the customer experience.</p><p>The session then walks through the transition toward a unified taxonomy, introducing standardized classification layers such as “animal product type” to create clearer and more consistent product grouping across categories. In parallel, facet and filter structures are re-engineered to better reflect how customers search and navigate, improving attribute consistency, reducing ambiguity, and enabling more intuitive discovery paths.</p><p>Beyond immediate improvements, the initiative also focuses on preparing the taxonomy for the next generation of commerce. By strengthening semantic foundations, the model is designed to support AI-driven and agentic commerce scenarios, where structured, high-quality data becomes essential for powering intelligent recommendations, conversational interfaces, and automated decision-making.</p><p>The presentation will highlight how semantic thinking can effectively bridge the gap between complex data systems and real user behaviour, and how a well-designed unified taxonomy can significantly improve both customer experience and operational scalability.</p></span> https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/taxonomy-to-strategy http://purl.org/dc/terms/isPartOf https://w3id.org/spaces/semantic-data-europe/2026 https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/taxonomy-to-strategy http://purl.org/pav/authoredBy https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o/danila-arminio 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