The rise of AI has sparked intense speculation, but the evidence shows there has never been a better time to invest in knowledge management as a career or a company. Current generative AI frameworks suffer from \"hallucinatory limitations\" that can only be fixed through well-structured, human-guided knowledge and high-quality information. Join Ben Clinch, CDO & Partner at Ortecha, for this engaging and thought-provoking keynote as he demonstrates why KM and metadata are the cornerstone of the next wave of advanced systems, specifically Neuro-Symbolic AI—the hottest topic in the field. Drawing on extensive research, Clinch will share the opportunities and risks facing organisations and provide clear navigation strategies to bring increased value to your company and the industry. He will show why mastering knowledge management is the only way for AI to live up to its hype.