Nanopublication

ID

https://w3id.org/np/RAEB5SzjHf71SLnhiRdbbEKSyMazbyMhJn_rN0PQux12o
Formats

Content

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sub:Head {
  this: a np:Nanopublication;
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}

sub:assertion {
  sub:taxonomy-to-strategy a wd:Q604733;
    dct:description "<span><p>In modern eCommerce, product discoverability remains one of the most critical — and often underestimated — drivers of customer experience. This presentation explores how taxonomy and semantic structures can be transformed from a backend necessity into a strategic enabler of findability and scalability.</p><p>Using zooplus as a case study, the talk begins with a legacy landscape characterized by fragmented taxonomies, inconsistent product classification, duplicated and ambiguous categories, and a heavily manual attribute assignment process. These limitations not only reduced operational efficiency but also created friction in navigation and filtering, ultimately impacting the customer experience.</p><p>The session then walks through the transition toward a unified taxonomy, introducing standardized classification layers such as “animal product type” to create clearer and more consistent product grouping across categories. In parallel, facet and filter structures are re-engineered to better reflect how customers search and navigate, improving attribute consistency, reducing ambiguity, and enabling more intuitive discovery paths.</p><p>Beyond immediate improvements, the initiative also focuses on preparing the taxonomy for the next generation of commerce. By strengthening semantic foundations, the model is designed to support AI-driven and agentic commerce scenarios, where structured, high-quality data becomes essential for powering intelligent recommendations, conversational interfaces, and automated decision-making.</p><p>The presentation will highlight how semantic thinking can effectively bridge the gap between complex data systems and real user behaviour, and how a well-designed unified taxonomy can significantly improve both customer experience and operational scalability.</p></span>";
    dct:isPartOf <https://w3id.org/spaces/semantic-data-europe/2026>;
    pav:authoredBy sub:danila-arminio, sub:michal-kubin;
    rdfs:label "Taxonomy to Strategy";
    rdfs:seeAlso <https://henrystewartconferences.com/session/events-semantic-data-europe-2026-hear-zooplus>;
    wd:P823 sub:danila-arminio, sub:michal-kubin;
    schema:endDate "2026-06-25T10:10:00+01:00"^^xsd:dateTime;
    schema:location "Convene 155 Bishopsgate";
    schema:startDate "2026-06-25T09:40:00+01:00"^^xsd:dateTime .
}

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sub:pubinfo {
  <https://orcid.org/0000-0001-8492-0354> foaf:name "Ashley Caselli" .
  
  this: dct:created "2026-09-16T13:59:54Z"^^xsd:dateTime;
    dct:creator <https://orcid.org/0000-0001-8492-0354>;
    dct:license <https://creativecommons.org/licenses/by/4.0/>;
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    rdfs:label "Presentation: Taxonomy to Strategy";
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  sub:danila-arminio foaf:name "Danila Arminio" .
  
  sub:michal-kubin foaf:name "Michal Kubin" .
  
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    npx:signedBy <https://orcid.org/0000-0001-8492-0354> .
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